Case Study — Republic Elite Integration
Content Pipeline, Start to Finish.
From content calendar to final report, I touch every stage of Republic Elite Integration's social and digital presence. Scroll to see how.
Content strategy
On-site filming
Multichannel editing
Paid social
Reporting
The Pipeline
Social Media Content Creation, Beginning to End
Scroll through each stage of how a single Instagram post — or an entire campaign — actually gets made, from the calendar to the client report.
01Strategy
02Content Capture
03Create & Design
04Targeting & Reporting
01 — Strategy
Content Calendar Creation
Create and manage a content calendar for multiple channels — which installs, which milestones, which story angles get prioritized across LinkedIn, Instagram, Facebook, and email.
02 — Content Capture
On-Site Filming
After planning with the client, shoots span new-home installs to showcase finished systems, on-site documentation during active installs, and headquarters shoots — coordinating and filming interviews with leadership and team members to put a face to the brand, alongside showroom and warehouse footage for education content.
Watch on Instagram
See more onsite content. This reel was shot, edited, and posted by me at headquarters.
03 — Create & Design
Content Creation & Design
Every shoot is maximized for multiple cuts. A LinkedIn edit speaks to builders and B2B audiences with a polished talking-head format; the same shoot becomes a fast-paced Instagram and Facebook reel built for homeowners and customers. Same raw footage, different edit logic for each platform's audience.
04 — Targeting & Reporting
Analysis and Ad Optimization
I manage Meta ads and produce LinkedIn ads, plus supporting materials — printable sales flyers and a promotional landing page, designed and published independently. Ad testing goes beyond creative: comparing in-app form submissions against landing-page sends, and form fills against direct messages, then refining strategy based on what actually converts.
Full Pipeline, One Reel
From On-Site Shoot to Ad-Managed Lead
The Klipsch Courtyard Sound System reel — filmed, edited, published, and managed as a paid lead-gen ad. One piece of content, every stage of the pipeline.
Watch on Instagram
1
Filmed on-site — captured the Klipsch outdoor speaker install in a finished courtyard landscape, shot to highlight the product in a real residential setting
2
Edited — cut for vertical, paced for Reels, with on-screen type treatment built around the Klipsch brand mark
3
Published — posted to organic Instagram as part of the regular content calendar
4
Ad-managed — boosted as a Meta lead-gen ad, testing in-app form submissions against landing-page sends
Results
What Full-Pipeline Ownership Delivered
0%
Increase in per-post reach, year over year
0%
Increase in views, year over year
0%
Follower growth, year to date
Follower Growth, Instagram & Facebook
Apr 1 – Jun 27, 2026, tied to the content calendar above
Email & Lifecycle Marketing
Email Automation, Built and Optimized End to End
Beyond social, I own email creative for REI from concept to send — designing the layouts, writing the copy, and A/B testing hero imagery and messaging to see what actually gets opens and clicks. The winning variant feeds into an automated drip sequence that keeps nurturing leads who aren't ready to buy yet, instead of letting them go cold.
Sales Support Materials
Print and Digital Flyers That Support the Sales Conversation
I design the printable and digital sales materials the team uses outside of social and email — concept, layout, and production for flyers that summarize an offer, the included equipment, and pricing in a single leave-behind piece. Same design system as the rest of REI's marketing, built to hold up in print as well as on screen.
Website & Landing Pages
Landing Pages, Built and Laid Out as Marketing Needs Come Up
I design and build promotional landing pages and page sections directly — layout, copy placement, and content, tailored to whatever the offer or campaign calls for. No waiting on an outside web designer to turn around a seasonal promotion or a limited-time bundle.
